This simple strategy can really revolutionize your online travel marketing!
Do you know how people find your website? Do you know how well your campaigns are doing? Was it an organic tweet or a sponsored post that brought new visitors to your page?
You can get all this data by simply implementing tracking parameters to the links you are sharing. There is a free tool for this – Google Campaign URL Builder! Just insert the link you want to share and then insert Campaign source (i.e. facebook-page) and you can add campaign name (i.e. womens-day-room-discount) or some other parameters and you can then share the newly generated link.
You will be able to see the results in your Google Analytics only from that specific campaign (Acquisition > Campaigns > All Campaigns).
This is really important because you will be able to track results (hotel bookings or tour sales) from every Facebook post, Facebook Ad, LinkedIn post, paid news article, newsletter, etc.