Instagram Story has brought a much more spontaneous and simpler way of creating content and has allowed the new short-term content to display the most authentic elements of tourism offer, services, and experiences. Users like Stories because they consider them to be more authentic, immediate, and more natural than planned content that is set in […]
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Online Travel Marketing Trends for 2018
The last months of the year are the right time to slowly summarize your business results and create a strategy for the next year. If you’ve been thinking about what would be good to apply next year to attract more tourists at a lower price, then it will surely be useful for you to know […]
Why should you use Google AdWords in the travel industry?
To put it briefly, Google AdWords is paid Google advertising, which can bring you guests or sell your package tours, as you will be the first on Google search for the keywords you choose and appear on many other adequate websites. Paid advertising on the Internet gives you the possibility to show your ad only […]
How to reach more tourists with Instagram hashtags
The users see the hashtags when they search content on Instagram in photo descriptions or in comments. When someone clicks on a hashtag, he/she will be transferred to the special Instagram search page, that is, to the page with the results of all the photos which have hashtags, set chronologically (the latest ones are the […]
Why is an Online Tour Booking System Important for Tour and Activity Organizers?
Digital is dominating the travel industry and online booking system is a must have demanded by customers. Research shows that the generation Y (the so called Millenials, born between the 1980s and the early 2000s) will compose 50% of all tourists in the world in the next ten years or less. 85% of them owns […]
Six biggest mistakes on a hotel website and how to avoid them
Are you satisfied with your hotel’s website? Is the website visited enough? Are you satisfied with the number of direct bookings from your website? If your response is negative, then you should read this post. Maybe you think that the website of your hotel or the apartment is perfect and that nothing should be done […]